The method
MAP. BUILD. RUN.
DistilAI builds best-in-class processes for small businesses and puts AI to work running them, in three stages:
- MapFind where your hours actually go, and rank what to automate first.
- BuildDocument each process at its best, then build the AI skills and agents that run it, under rules you can read.
- RunRewrite your SOPs and train your team, so the system is still running in twelve months instead of quietly abandoned.
Stage 01
MAP
Find out where the time actually goes.
We list every recurring task in the business, time it honestly, and rank it by hours burned and by how mechanical it is. Most owners are wrong about where their week goes. The map is what makes the rest of the work obvious rather than fashionable.
You finish with: A ranked task list, a Task Time Ledger with real baseline hours, and a shortlist of what to automate first.
Stage 02
BUILD
Document the best process, then let AI run it.
Your AI brain comes first, and it's quick: your business, offers, customers and voice, written down once so every AI starts from the truth. Then the real build. Each process in the department is written up in its best-in-class version, with house rules for what the AI may touch, what it only drafts and what waits for a human yes. Then an AI team member takes it on, one level at a time: single skills, then chained workflows, then agents on a schedule.
You finish with: A full operating system you own, set up on the AI model of your choice. The setup and the structure are what matter, so you're never locked in to one tool.
Stage 03
RUN
Make it survive contact with your team.
This is the stage everybody else skips. We rewrite the standard operating procedures for the changed business, and we write a training plan for every staff member whose role is affected, from skill gap identified to training needed. Then we re-time the task and put the number back in the ledger.
You finish with: New SOPs, a per-person training plan, and a measured before-and-after number.
What to expect
Your first 90 days, one department.
We take you through every agent in the department, and you leave with a full operating system. Then you keep optimising it and move on to the next department.
Week 1
Your foundations
Tools connected, your AI brain written, and the AI audit done, so you know exactly where to start.
Month 1
Every skill set up
All the skills for the department are set up and in use, and you already have multiple hours of your week back.
Month 2
Developing and automating
Skills get chained into workflows and refined. More of the work runs without you starting it.
Month 3
A fully operating department
The department runs on its AI team, with updated processes to follow and a training plan for everyone in it.
* These are averages. It goes faster or slower depending on the hours you put in.
The rule underneath it
The 10-80-10 rule.
AI doesn't replace the work. It replaces the middle of it.
10%
You start. The judgement, the angle, the decision about what's worth doing at all. AI can't do this, and shouldn't.
80%
The system runs. The drafting, the formatting, the repetition, the first pass. This is the part that eats your week.
10%
You finish. The taste, the final call, the thing that makes it sound like you and not like everyone else.
Systems fail when people try to automate the first 10% or skip the last one. The human 20% isn't a limitation of the technology. It's the point.
How we prove it
The Task Time Ledger.
Every task gets timed before we touch it and timed again once the system is running. The difference goes in a ledger. That's the whole measurement method, and it's why we can give you numbers instead of adjectives.
It also means you can see, in hours, exactly what you got. Most AI consulting can't tell you that.
| Task | Before | After |
|---|---|---|
| Write and publish a blog post | 3 hrs | 25 min |
| Draft a campaign email | 90 min | 15 min |
| Monthly performance report | 4 hrs | 30 min |
Measured at Good Change, a two-person business. Your numbers will be your own.
Who in your business does this
The owner leads it. The team does the work.
This works best when it's clear from day one who does what, and everyone understands it.
The owner-founder, hands-on
In a small business you're still close to the work, and most small businesses don't have a COO, a strategy director or an AI lead to hand this to. So it sits with you.
Plus one or two of your team
Bring in the people who do the work in that department. Working on marketing? Involve your marketing people, and have them do the tasks and test the skills themselves.
Everything on your shared drive
It's all set up in a clear structure on your shared business drive, whether that's Google Drive or OneDrive. Different people work on different parts, and everyone can see how it fits together.
You're not doing it alone
It's very hands-on. There are weekly calls with Stine to answer your questions, and every module is explained with videos and guides inside The Distillery, the member portal you log into. We also recommend a simple planning board to run the department from (we use Notion), but that's a recommendation, not a requirement.
In every engagement
The part nobody else includes.
However you work with DistilAI, the RUN stage ships two things as standard.
New standard operating procedures
For the changed business. The way the work is actually done now, written down, so it doesn't live only in your head.
A training plan for every affected staff member
From the skill gap identified to the training needed. AI as a team upgrade, never a staff replacement.
This comes from 20 years of change management, and it's the difference between a system your team receives and a system your team runs.
Free guide
Want to set up your AI brain?
Get our full guide for free. It takes up to two hours, and you finish fully set up with the organisational structure and the brain inputs every AI reads first.
Five plain-text files about your business, one copy-paste prompt for each. Works with ChatGPT, Claude, Gemini and Grok Bot. Never locked in.
Register your interest
Start with the map.
Every engagement starts the same way: find out where your hours actually go. Register your interest and we'll be in touch before the next cohort opens.