Join the founding waitlist
You're The Bottleneck.
Let's Fix That.
The Distillery is DistilAI's membership for owner-founders who are done doing marketing in the gaps between everything else. Join the waitlist and be first in when we open, starting with Marketing OS and Admin OS - the two modules that free up your week and finally give your marketing a system.
Sound familiar?
Marketing Shouldn't Feel Like A Second, Unpaid Job
Are you leaving money on the table with your marketing, but have no time, resources, or budget to fix it properly? You're not the only one. Here's what we hear most from owners like you:
The DIY Scramble
You know your marketing needs a proper system. But between running everything else, it happens in the gaps - a caption here, an email there, whenever there's a spare hour. No system means it never compounds, and every week you're starting from zero again.
The Agency Math
Maybe you've hired an agency instead. If you're honest, what they deliver barely covers what you pay them each month - if you even know the number. When you get busy and outsource it, most of us just stop tracking it. No shame in that. You're not alone.
The Never-Ending Inbox
Before you've done a single thing that actually grows the business, your morning is already gone - swallowed by an inbox, admin, and other people's questions. The marketing you know you should be doing never gets its turn.
What changes
From Scattered Effort To A System That Runs Itself
Right now
- Marketing happens in bursts, whenever there's time
- You can't say what your marketing spend is actually making you
- An agency or freelancer delivers 80% right, and you fix the rest
- Your inbox and admin eat your best hours before 10am
- If you took a week off, most of it would stop
With The Distillery
- A full AI system runs your content and campaigns on a schedule, not a scramble
- Every process comes with a training manual, so you or a team member can manage the agents, not build them from scratch
- Admin OS frees up hours in your very first week, before you've even touched marketing
- Everything is documented as an SOP - if you ever hire, handover takes an afternoon, not a month
- If you do work with an agency already, we can talk through what that looks like alongside the system too
This isn't information. It's a working system, built and run daily inside a real business, handed to you with the manuals to run it yourself.
What you get when we open
Three Modules. Built In This Order For A Reason.
01
AI Foundations
Included, zero setup
Before anything else, your AI needs to sound like you and know your business the way you do. This happens automatically as you join - no extra setup on your end.
- Your Total Voice, captured once and used everywhere
- Your Master Business Prompt, so every AI tool understands your business like you do
- Your Ideal Customer Profile, locked in and ready to use
- Real, specific pain points from businesses like yours, mapped straight to content and offers
02
Admin OS
Your first quick win
This is the module that frees up your week before you even touch marketing. Most owners feel it within days.
- Inbox Manager: triages what actually needs you, and leaves the rest
- Nightly Brief: tomorrow's calendar, the emails that need action, and what's worth knowing - delivered every evening
- Calendar Keeper: keeps your week honest against what you said actually mattered
- Goal Alignment: flags it when the day-to-day drifts from the plan
03
Marketing OS
The system you're really here for
A full marketing department, built and running - with the SOPs and training so your team can run it too, not just you.
- Weekly social content, written and ready to post
- Blog, newsletter, and email campaigns, on-brand every single time
- Campaign planning and execution, without the Friday scramble
- On-brand visuals and long-form video scripts
- A trend watcher keeping you ahead of your category, not behind it
- Every process documented as an SOP, with a training plan for whoever runs it next to you
Is this you?
Built For Owners Who Are Ready To Stop Being The Bottleneck
This is for you if:
- You're the owner-founder of a product or service business with a team of 2 to 10 (solopreneurs and about-to-launch founders welcome too)
- Your marketing happens in bursts, not a system, and you can't prove what it's actually making you
- You've tried an agency or freelancers and still ended up doing the fixing yourself
- Your inbox and admin eat the hours you should be spending on growth
- You want your team trained to run this alongside you, not left in the dark about how it works
This isn't for you if:
- You want a quick AI course with no real implementation - this is a working system, not information
- You run a large manufacturing or enterprise operation - DistilAI is built for lean teams of 2 to 10
- You want someone else to run your business for you without you at the helm - the owner leads this, from the top
Who's behind this
Built By Someone Who's Actually Run It
I'm Stine Smith. Before DistilAI, I spent 20 years in business process optimisation and change management - inside financial institutions across Copenhagen, London and Paris, then leading business transformation across the Middle East (Dubai, Abu Dhabi, Bahrain, Saudi Arabia, Kuwait), before a role at Fonterra brought me to New Zealand and into change management properly: making sure people actually implement new systems, not just receive them.
The whole time, I was working in the space between - between building a better process and getting the people who have to run it every day to actually use it.
That's the piece most AI advice misses. I'm not an academic teaching AI in theory. I co-run Good Change, a sustainable products business, on a two-person team with AI as the operational engine. Our email campaigns now generate two to four times what they did with a full marketing team. Pitch decks that used to cost $1,000 to $2,000 from a designer are done in minutes, on brand. I use these exact systems every day, in a real business, and I fine-tune them in the trenches - which is exactly what gets built into The Distillery.
Every system I hand you comes with what nobody else includes: new SOPs and a training plan for your people. AI as a team upgrade, never a staff replacement.
The details
What Joining The Waitlist Gets You
The Distillery is a membership, not a one-off course - built around your AI organisation, department by department. You start with AI Foundations, Admin OS and Marketing OS, and we add more (sales, operations, customer service, finance, HR) as your system grows.
Join The Waitlist →- Pricing is provisional, working around $295/month at launch, and it rises as more departments are added later. We never discount - joining the waitlist now means you're first in line and your price is locked in before it climbs.
- Portal opens later this year, with our first small, hand-picked founding cohort starting soon after.
- No credit card and no obligation to join the waitlist - it simply puts you first in line when doors open.
- Custom or bespoke builds are also available for specific or larger needs - reply to your waitlist confirmation email if that's you, and we'll set up a conversation.
FAQ
The Questions Owners Ask Before Joining
- Is this just another AI course I'll never finish?
- No. The Distillery is a working system built and run inside real businesses, not a video library. You get the agents, the SOPs, and the training plan to run it - implementation, not information.
- I'm not techy. Can I really run this myself?
- Yes. Foundations is built with zero setup on your end, and every module ships with a plain-English training manual. If you can run a business, you can manage these agents - you're not writing code.
- I already pay an agency or a freelancer. Do I still need this?
- Plenty of members will. This gives you (or your team) a system that runs daily and is fully documented, so you're never stuck waiting on someone else or wondering what you're actually paying for. If you want to talk through how it sits alongside an existing agency, just say so when you join.
- What exactly happens when I join the waitlist?
- You'll get an email confirming your spot, then updates as The Distillery gets closer to opening. When doors open, waitlist members get first access and today's founding price locked in before it rises.
- When does The Distillery open, and what will it cost?
- We're opening the portal soon, with a small founding cohort starting shortly after. Pricing is provisional at around $295/month and will rise as more departments are added - we never discount, so the earliest members get the best price, permanently.
One Waitlist.
One AI Organisation.
Hours Back Every Week.
Spots in the founding cohort are hand-picked and limited on purpose. Join the waitlist now and you'll be first to know the moment The Distillery opens - with your founding price locked in before it rises.
Built and run daily by Stine Smith, founder of DistilAI and co-founder of Good Change.